Retail Execution - The offline imperative

Gaurav Bhagwat

Why offline: The Business Challenge

Field Sales and Marketing Reps travel from store to store. Sometimes these stores are located deep inside shopping centres, at the centre of sprawling malls or in the basements,  where the data connectivity is poor. Even in otherwise well-connected cities or suburbs, there are random blind spots where no data connection can be established at all. Needless to mention the poignant situation in rural areas and country towns. 

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Topics: Retail Execution, FieldKo, Field Sales, Field Maketing, call planning, Field sales process, offline, planograms, call cycles